Loonshots : How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

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Loonshots
: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries

作者:SafiBahcall

出版社:St.Martin'sPress

副标题:HowtoNurturetheCrazyIdeasThatWinWars,CureDiseases,andTransformIndustries

出版年:2019-3-19

页数:368

定价:USD17.99

装帧:Hardcover

ISBN:9781250185969

内容简介
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*Wall Street Journal bestseller

*Next Big Idea Club selection―chosen by Malcolm Gladwell, Susan Cain, Dan Pink, and Adam Grant as one of the "two most groundbreaking new nonfiction reads of the season"

*Washington Post's "10 Leadership Books to Watch for in 2019"

*Inc.com's "10 Business Books You Need to Read in 2019"

*Business Insider's "14 Books Everyone Will Be Reading in 2019"

“This book has everything: new ideas, bold insights, entertaining history and convincing analysis. Not to be missed by anyone who wants to understand how ideas change the world.” ―Daniel Kahneman, winner of the Nobel Prize and author of Thinking, Fast and Slow

What do James Bond and Lipitor have in common? What can we learn about human nature and world history from a glass of water?

In Loonshots, physicist and entrepreneur Safi Bahcall reveals a surprising new way of thinking about the mysteries of group behavior that challenges everything we thought we knew about nurturing radical breakthroughs.

Drawing on the science of phase transitions, Bahcall shows why teams, companies, or any group with a mission will suddenly change from embracing wild new ideas to rigidly rejecting them, just as flowing water will suddenly change into brittle ice. Mountains of print have been written about culture. Loonshots identifies the small shifts in structure that control this transition, the same way that temperature controls the change from water to ice.

Using examples that range from the spread of fires in forests to the hunt for terrorists online, and stories of thieves and geniuses and kings, Bahcall shows how this new kind of science helps us understand the behavior of companies and the fate of empires. Loonshots distills these insights into lessons for creatives, entrepreneurs, and visionaries everywhere.

Over the past decade, researchers have been applying the tools and techniques of phase transitions to understand how birds flock, fish swim, brains work, people vote, criminals behave, ideas spread, diseases erupt, and ecosystems collapse. If twentieth-century science was shaped by the search for fundamental laws, like quantum mechanics and gravity, the twenty-first will be shaped by this new kind of science. Loonshots is the first to apply these tools to help all of us unlock our potential to create and nurture the crazy ideas that change the world.

作者简介
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SAFI BAHCALL received his BA summa cum laude in physics from Harvard and his PhD from Stanford. After working for three years as a consultant for McKinsey, he co-founded a biotechnology company developing new drugs for cancer. He led its IPO and served as its CEO for 13 years. In 2008, he was named E&Y New England Biotechnology Entrepreneur of the Year. In 2011, he worked with the president's council of science advisors (PCAST) on the future of national research.

评论 ······

丰富的例子让这本书可以成为中学生读物。借用自然科学的理论框架对于商业现象有解释力,对于判断现象背后的机制,所处的阶段,组成要素之间的相互作用关系有借鉴意义。

基本薪资,升职,股权激励,年终奖,各有各的作用啊。好的企业文化才能使公司在短期盈利和长期创新时间做好平衡。

如何分析临界点?

喜欢这种思路、条理清晰的写作。值得细读。

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