Nudge : Improving Decisions About Health, Wealth, and Happiness

作者：RichardH.Thaler/CassR.Sunstein

出版社：YaleUniversityPress

副标题：ImprovingDecisionsAboutHealth,Wealth,andHappiness

出版年：2008-04-08

页数：293

定价：USD26.00

装帧：Hardcover

ISBN：9780300122237

内容简介
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Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we all are susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself. Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society. Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful choice architecture” can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new takefrom neither the left nor the righton many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative books to come along in many years. (20080518)

作者简介
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Richard H. Thaler, who was awarded the Nobel Prize in Economic Sciences in 2017 for his pioneering work in the fields of behavioral economics and finance, is the Charles R. Walgreen Distinguished Service Professor of Behavioral Science and Economics at the University of Chicago’s Booth School of Business, where he is the director of the Center for Decision Research. He is also the co-director (with Robert Shiller) of the Behavioral Economics Project at the National Bureau of Economic Research and the 2015 President of the American Economic Association. He has been published in several prominent journals and is the author of a number of books, including Misbehaving: The Making of Behavioral Economics.

Cass R. Sunstein specializes in constitutional law, regulatory policy, and economic analysis of law. He is by far the most cited law professor in the United States. He has also written for many popular newspapers and magazines, including The New York Times, The Washington Post, Los Angeles Times, The Boston Globe, Chicago Tribune, The American Prospect, Time, Harper’s Magazine, and New Republic. He has also appeared on many national television and radio shows, including Nightline, Fox News, ABC World News, NBC Nightly News, 20/20, NewsHour, The O’Reilly Factor, and Fresh Air. Sunstein graduated in 1975 from Harvard College and in 1978 from Harvard Law School, magna cum laude. He clerked for Justice Thurgood Marshall of the U.S. Supreme Court. Before joining the faculty of the University of Chicago Law School, he worked as an attorney-advisor in the Office of Legal Counsel of the U.S. Department of Justice. Mr. Sunstein is the author of many articles and a number of books, including Republic.com (2001), Risk and Reason (2002), The Cost-Benefit State (2002), Why Societies Need Dissent (2003), The Second Bill of Rights (2004), Laws of Fear: Beyond the Precautionary Principle (2005), and Worst-Case Scenarios (2007).

目录
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Nudge Acknowledgments

Introduction

Part I: Humans and Econs

1. Biases and Blunders

2. Resisting Temptation

3. Following the Herd

4.When Do We Need a Nudge?

5. Choice Architecture

Part II: Money

6. Save More Tomorrow

7. Naive Investing

8. Credit Markets

9. Privatizing Social Security: Smorgasbord Style

Part III: Health

10. Prescription Drugs: Part D for Daunting

11. How to Increase Organ Donations

12. Saving the Planet

Part IV: Freedom

13. Improving School Choices

14. Should Patients Be Forced to Buy Lottery Tickets?

15. Privatizing Marriage

Part V: Extensions and Objections

16. A Dozen Nudges

17. Objections

18. The Real Third Way

19. Bonus Chapter: Twenty More Nudges

Postscript: November 2008

Notes

Bibliography

Index

评论 ······

生活中很多的Nudges

每个人都或多或少在拿自己跟别人比较 或多或少 这里或者那里 没有比较就没有伤害 没有比较就没有幸福 潜意识里觉得别的存在是合理的 那如果我跟那个存在不一样 很可能我是错的 反过来 我跟别的个体都一样了 那即便大家都错了 也是大家一起错 有人跟我一样处境 跟我一样承担后果 感觉世界上不是我一个人特别惨 感觉much more acceptable = =

读不下去了。涉及很多美国医保、贷款等现状和政策看得我一头雾水。这本书是写给decision architect的。至于我这种困惑青年，先认清楚自己吧

如何靠经验进行选择？选择体系是什么？如何用nudge影响选择？

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