Product Research Rules: Nine Foundational Rules for Product Teams to Run Accurate Research that Delivers Actionable Insight

Book Description

Digital product research doesn’t have to be difficult, take a long time, or cost a lot of money. Nor should it be a job solely for scientists or expert researchers. In this practical book, Aras Bilgen, C. Todd Lombardo, and Michael Connors demonstrate how your entire team can conduct effective product research within a couple of weeks–easily, cheaply, and without compromising quality.

Drawing from decades of experience in product development, the authors lay out nine simple rules that combine user research, market research, and product analytics to quickly discover insights and build products customers truly need.

• Recognize and avoid common research pitfalls
• Switch to the insight-making mindset that underlies all successful research efforts
• Find out how to look at data, formulate the right questions, and pick the right research method
• Learn interview techniques and research skills
• Analyze for insights collaboratively while avoiding bias
• Inspire action with your insights through powerful presentations and prototypes
• Learn how to involve a wide variety of stakeholders in research, from developers to executives
• Discover how you can make research a habit, not a one-off effort

中文：

书名：产品研究规则：产品团队进行准确研究并提供可操作洞察力的九条基本规则

数字产品研究不一定很困难，不需要花很长时间，也不需要花费很多钱。这也不应该仅仅是科学家或专家研究人员的工作。在这本实用的书中，阿拉斯·比尔根、C·托德·隆巴多和迈克尔·康纳斯展示了你的整个团队如何在几周内轻松、廉价且不影响质量地进行有效的产品研究。

根据几十年的产品开发经验，作者列出了九条简单的规则，将用户研究、市场研究和产品分析结合在一起，以快速发现洞察并构建客户真正需要的产品。

• 认识并避免常见的研究陷阱
• 切换到所有成功研究工作的基础上的洞察力思维
• 了解如何查看数据、提出正确的问题和选择正确的研究方法
• 学习面试技巧和研究技巧
• 协作分析洞察力，同时避免偏见
• 通过强大的演示文稿和原型用您的洞察力激发行动
• 学习如何让各种各样的利益相关者参与研究，从开发人员到高管
• 探索如何让研究成为一种习惯，而不是一次性的努力