100 Things Every Designer Needs to Know About People, 2nd Edition

Book Description

WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you’ll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

INCREASE THE EFFECTIVENESS OF YOUR PRODUCTS.

Apply psychology and behavioral science to your designs.

Here are some of the questions this book will answer:

• What grabs and holds attention.
• What makes memories stick?
• What is more important, peripheral or central vision?
• Can you predict the types of errors people will make?
• What is the limit to someone’s social circle?
• What line length for text is best?
• Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

中文：

书名：关于人，每个设计师都需要知道的100件事，第二版

我们的设计是为了引起人们的反应。我们希望他们购买一些东西，阅读更多，或者采取某种行动。在不了解人们行为方式的情况下进行设计，就像在没有地图的情况下探索一座新城市：结果将是随意、混乱和低效的。这本书结合了真实的科学和研究与实际的例子，提供了每个设计师需要的指南。有了这本书，你将设计出更直观、更吸引人的应用程序、软件、网站和产品，符合人们的思维、决策和行为方式。

提高您的产品的有效性。

将心理学和行为科学应用到你的设计中。

以下是本书将回答的一些问题：

• 吸引眼球的是什么。
• 是什么让记忆坚如磐石？
• 周边视觉和中心视觉哪个更重要？
• 你能预测人们会犯的错误类型吗？
• 一个人的社交圈的极限是多少？
• 文本的行长是多少最好？
• 有些字体比其他字体好吗？

这些只是这本书在深入探索是什么让人们打勾的过程中回答的几个问题。