Actionable Gamification: Beyond Points, Badges and Leaderboards

Book Description

The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes readers on a journey to learn his sixteen years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.

中文：

书名：可操作的游戏化：超越积分、徽章和排行榜

与传统的以功能为中心的设计相比，游戏化和以人为本的设计新时代优化了动机和参与度。在行业内，关于游戏机制和行为心理学的研究已经激增。然而，很少有人知道如何将这两个领域合并到体验设计中，从而可靠地增加业务指标并产生投资回报。游戏化先驱周宇凯带着读者踏上了一段旅程，学习他16年来在创建八分解析框架方面的痴迷研究，以及如何应用该框架在他们的产品、工作场所、营销和个人生活中创造引人入胜的成功体验。