Running Lean: Iterate from Plan A to a Plan That Works, 3rd Edition

Book Description

We’re building more products today than ever before, but most of them fail–not because we can’t complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product/market fit for your fledgling venture. You’ll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur’s journey from initial vision to a business model that works.

• Deconstruct your idea using a one-page Lean Canvas
• Stress-test your idea for desirability, viability, and feasibility
• Define key milestones charted on a traction roadmap
• Maximize your team’s efforts for speed, learning, and focus
• Prioritize the right actions at the right time
• Learn how to conduct effective customer interviews
• Engage your customers throughout the development cycle
• Continually test your product with smaller, faster iterations
• Find a repeatable and scalable business model

中文：

书名：运行精益：从计划A迭代到有效的计划，第三版

今天我们正在制造比以往任何时候都多的产品，但大多数产品都失败了，不是因为我们无法完成我们想要制造的东西，而是因为我们浪费了时间、金钱和精力制造了错误的产品。我们需要的是一个系统的流程，以便快速审查产品创意并提高我们的成功几率。这就是经营精益的承诺。

在这本鼓舞人心的书中，Ash Maurya带领你通过一个严格的战略来实现适合你羽翼未丰的企业的产品/市场。你将从几种创新的方法中学习想法和概念，包括精益创业、商业模式设计、设计思维和待完成的工作。这一新版介绍了持续创新框架，并跟随一位企业家从最初的愿景到可行的商业模式的旅程。

• 用一页精益画布解构你的想法
• 压力测试您的想法的可取性、可行性和可行性
• 定义牵引路线图上绘制的关键里程碑
• 最大限度地提高您的团队在速度、学习和专注方面的努力
• 在正确的时间确定正确行动的优先顺序
• 了解如何进行有效的客户访谈
• 在整个开发周期内与您的客户互动
• 用更小、更快的迭代持续测试您的产品
• Find a repeatable and scalable business model