作者：AdamLashinsky
出版社：BusinessPlus
副标题：HowAmerica'sMostAdmired–andSecretive–CompanyReallyWorks
出版年：2012-1-25
页数：240
定价：USD26.99
装帧：Hardcover
ISBN：9781455512157
内容简介
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INSIDE APPLE reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs).
Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO.
While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
作者简介
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亚当·拉辛斯基，《财富》杂志高级记者，专注报到硅谷及华尔街。
2001年进入《财富》杂志，发表多篇封面文章，主题包括谷歌、惠普和苹果等。也曾深度报道富国银行（Wells Fargo）、英特尔（Intel）、甲骨文（Oracle）、推特（Twitter）和风险投资行业。
2008年，曾为苹果撰写封面报道：The Genius Behind Steve： Could Operations Whiz Tim Cook Run The Company Someday（乔布斯背后的天才：经营奇才蒂姆·库克将来能否管理苹果），当时就准确预测库克会接任乔布斯，成为苹果下一任CEO。
评论 ······
31 Inside Apple by Adam Lashinsky 12/08/2013 点评：此书出版于2012年，Jobs刚刚过世没多长时间，Fostall当时还在苹果，Cook刚刚上任CEO没多久，这本书算是当时作者根据他对苹果文化以及各个高层的了解，对苹果未来所做的预言，两年过去了，应该说到目前为止预言还算准确，苹果从一个顶级的卓越公司，变成了一个逐渐平庸但是确依旧伟大的公司，一切的一切，…
很震撼，但是却又理所当然。没有一个伟大的公司不是员工拼出来的。原来以为阿里的这种疯狂的做法很不人道，原来苹果也是如此，甚至变本加厉。伟大都是熬出来的
最有效的管理就是乔帮主这样，一竿子捅到去监督最底层的员工。他会审查市场部门做的宣传婚礼video，一点不满意就命令推倒重做，这样才能保证一个高度integrated的做事风格。不过，也正因为这样，他累死了。不是秘密，但是很少有人能做到。
读着感觉像是写给 corporate people 看的
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