作者：RichardL.Brandt
出版社：PortfolioHardcover
副标题：JeffBezosandtheRiseofAmazon.com
出版年：2011-10-27
页数：214
定价：25.95
装帧：Hardcover
ISBN：9781591843757
内容简介
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An insightful look at how Amazon really works and how its founder and CEO makes it happen.
Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: Buy now with one click.
Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Originally a computer nerd rather than a businessman, he had the vision to capitalize on the untapped online marketplace for bookselling and continues to discover new marketing opportunities, from groceries to auto parts. He's a calculating machine, high energy, passionate, highly aggressive, and out to radically transform retail.
Through numerous interviews with Amazon employees, competitors, and observers, Richard Brandt has deciphered how Bezos thinks, what drives his actions, and how he makes decisions. Anyone in business can learn a lot from the example of Amazon's ongoing evolution.
作者简介
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Richard L. Brandt is an award-winning journalist who has been writing about Silicon Valley for more than two decades. He is well known throughout the technology community as a former correspondent for BusinessWeek, where he won a National Magazine Award. He lives in San Francisco. Visit richardbrandt.com
评论 ······
简单材料堆砌，无意义
不太喜欢这作者的文笔，写的也不够深入。我有幸在亚马逊工作过两年，对 two pizza team 的理念记忆犹新。这么大的一个公司还能允许这样灵活的团队安排，并鼓励创新，挺了不起的。
算是好读易懂的一本畅销书，虽然流于表面，但胜在条理清晰，读起来也觉得挺有趣的。
"Step by step, courageously"，Jeff Bezos无论是在创办亚马逊还是他另一家鲜为人知的商用航天公司时都做到了这点。推荐给想了解相对低调的Jeff Bezos和亚马逊的朋友。
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