Lean Mobile App Development: Apply Lean startup methodologies to develop successful iOS and Android apps

Book Description

Develop lean iOS and Android apps using industry standard techniques and lean development practices.

About This Book

• Build ready-to-deploy apps with less iterations and shorter development times
• Adopt the lean startup methodologies to develop iOS and Android apps that shine in the App Store
• This hands-on guide puts continuous innovation into practice to develop successful mobile apps

Who This Book Is For

This book is for developers, CTOs, and architects working for a startup or another kind of lean startup environment, such as start-up within a cooperation. It is is ideal for any iOS and Android developer who wants to build successful mobile apps by adopting the lean startup methodology.

What You Will Learn

• Apply the lean startup methodology to real Android and iOS development
• Define what your hypotheses are by creating an Minimal Viable Product
• Validate your idea against the Business Model Canvas
• Gather feedback through statistics and by getting user comments, learn from it, and adapt your app accordingly
• Develop skills and devise strategies to build versatile and flexible apps that meet changing business requirements
• Investigate the possibilities when you need to pivot your start-up idea whether in a startup or an established business.
• Create a successful app and get tips on how to boostconversion and how to optimize the on boardingprocess.

In Detail

Lean is the ultimate methodology for creating a startup that succeeds. Sounds great from a theoretical point of view, but what does that mean for you as an a technical co-founder or mobile developer?

By applying the Lean Start-up methodology to your mobile App development, it will become so much easier to build apps that take Google Play or the App Store by storm. This book shows you how to bring together smarter business processes with technical know-how.

It makes no sense to develop a brilliant app for six months or longer only to find out later that nobody is interested in it. Build a Minimum Viable Product (MVP) first. Validate your hypotheses early and often. Discover effective product development strategies that let you put Facebook’s famous axiom “move fast and break things” into practice.

A great app without visibility and marketing clout is nothing, so use this book to market your app, making use of effective metrics that help you track and iterate all aspects of project performance.

Style and approach

This book takes a hands-on approach to developing apps through the Lean Start-up Methodology. Following a 50% business and 50% tech approach, this book is filled with practical examples and real-world experiments.

Table of Contents

Chapter 1. Yes, There Is an App for That
Chapter 2. Lean Startup Primer
Chapter 3. Challenges in Applying Lean to Building Mobile Apps
Chapter 4. An Agile Workflow in a Nutshell
Chapter 5. A Pragmatic Approach
Chapter 6. MVP is Always More Minimal Than You Think
Chapter 7. Minimal Viable Product Case Studies
Chapter 8. Cloud Solutions for App Experiments
Chapter 9. Native, Hybrid, or Cross-Platform
Chapter 10. There Is an API for That!
Chapter 11. Onboarding and Registration
Chapter 12. Do Things That Do Not Scale
Chapter 13. Play Store and App Store Hacks
Chapter 14. A/B Testing Your App
Chapter 15. Growing Traction and Improving Retention
Chapter 16. Scaling Strategies
Chapter 17. Monetization and Pricing Strategy
Chapter 18. Continuous Deployment
Chapter 19. Building an Unfair Advantage
Chapter 20. The Flyng Case Study

中文：

书名：精益移动应用程序开发：应用精益创业方法开发成功的iOS和Android应用程序

使用行业标准技术和精益开发实践开发精益iOS和Android应用程序。

关于本书

• 以更少的迭代和更短的开发时间构建可随时部署的应用程序
• 采用精益启动方法来开发在App Store中大放异彩的iOS和Android应用程序
• 本实践指南将持续创新付诸实践，以开发成功的移动应用程序

Who This Book Is For

本书面向为初创公司或其他类型的精益初创环境工作的开发人员、CTO和架构师，例如合作中的初创公司。对于任何想要通过采用精益启动方法来构建成功的移动应用程序的iOS和Android开发者来说，它都是理想的选择。

What You Will Learn

• 将精益启动方法应用于实际的Android和iOS开发
• 通过创建最小可行产品来定义您的假设是什么
• 对照业务模型画布验证您的想法
• 通过统计数据和获取用户评论收集反馈，从中学习，并相应调整您的应用程序
• 培养技能并制定策略，以构建多功能且灵活的应用程序，以满足不断变化的业务需求
• 无论是在一家初创公司还是在一家老牌企业中，当你需要将你的创业想法作为轴心时，研究一下这种可能性。
• 创建一款成功的应用程序，并获取有关如何提高转化率和如何优化入职流程的提示。

详细地说

精益是创建一家成功创业公司的终极方法。从理论上讲，这听起来很棒，但作为一名技术联合创始人或移动开发人员，这对你意味着什么？

通过将精益创业方法论应用到移动应用程序开发中，构建席卷Google Play或App Store的应用程序将变得更加容易。本书向您展示了如何将更智能的业务流程与技术诀窍结合在一起。

花六个月或更长的时间开发一款出色的应用程序，后来才发现没有人对它感兴趣，这是没有意义的。首先建立最低可行产品(MVP)。尽早并经常验证你的假设。发现有效的产品开发策略，让你将Facebook著名的公理付诸实践。

没有知名度和营销影响力的伟大应用程序什么都不是，所以使用这本书来营销您的应用程序，利用有效的指标来帮助您跟踪和迭代项目绩效的方方面面。

Style and approach

这本书采取了亲身实践的方法，通过精益创业方法论开发应用程序。按照50%的商业和50%的技术方法，这本书充满了实际例子和真实世界的实验。

目录表

第1章。是的，有一款应用程序可以做到这一点
第2章：精益创业入门
第3章：将精益应用于构建移动应用程序的挑战
第4章–敏捷工作流概述
第五章：务实的方法
Chapter 6. MVP is Always More Minimal Than You Think
第7章：最小可行产品案例研究
第8章：App实验的云解决方案
第9章：本机、混合或跨平台
第十章。有一个API可以做到这一点！
第11章.入职和注册
第十二章：做一些没有规模的事情
Chapter 13. Play Store and App Store Hacks
第14章A/B测试您的应用程序
第15章：增强吸引力并提高保留率
Chapter 16. Scaling Strategies
第17章货币化和定价策略
第18章：持续部署
第十九章建立不公平优势
第20章.弗林案例研究