Media Management and Artificial Intelligence: Understanding Media Business Models in the Digital Age

Book Description

This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural language models. “AI is really the change agent of the media industry,” answered a natural language generation model when AI was ‘asked’ about the subject of this book. “It will open incredible opportunities.” This book seeks to explore them.

The media is examined through four sections. ‘Principles’ maps business models and the key tools of AI. ‘Platforms’ covers distribution channels in Games, Streamers, Social Networks, Broadcast and Digital Publishing. ‘Producers’ covers the engines of content-making, including Scripted, Entertainment, Factual, Content Marketing, Creators and Music. Finally, ‘Pioneers’ covers emerging sectors of Podcasting, Esports, the Metaverse and other AI-driven developments. Then in each chapter, a standard value creation model is applied, mapping a single sector through development, production, distribution and monetisation.

Diverse case studies are analysed from India, Nigeria, South Korea, South Africa, France, the Netherlands, the US, the UK, Denmark and China – around creative entrepreneurship, revenue models, profit drivers, rights and emerging AI tools. Questions are provided for each case, whilst chapter summaries cement learning.

Applied and technology-focused, this text offers core reading for advanced undergraduate and postgraduates studying Media Management – or the relationship between Entertainment, Media and Technology. Online resources include chapter-by-chapter PowerPoint slides and an Instructor’s Manual with further exercises and case studies.

中文：

书名：媒体管理与人工智能: 理解数字时代的媒体商业模式

这本尖端教科书研究了人工智能 (AI) 和数字化转型背景下的当代媒体商业模式。从推荐引擎到合成人类，从视频到文本工具到自然语言模型，人工智能极大地影响了媒体的生产和发行。“人工智能真的是媒体行业的变革推动者，” 当人工智能被 “问起” 这本书的主题时，一个自然语言生成模型回答道。“这将打开令人难以置信的机会。” 这本书试图探索它们。

媒体通过四个部分进行审查。“原则” 映射了商业模式和人工智能的关键工具。“平台” 涵盖游戏，流媒体，社交网络，广播和数字出版的发行渠道。“制作人” 涵盖内容制作的引擎，包括脚本，娱乐，事实，内容营销，创作者和音乐。最后，“先锋” 涵盖了播客、电子竞技、Metaverse和其他人工智能驱动的新兴领域。然后在每一章中，应用标准的价值创造模型，通过开发，生产，分配和货币化来映射单个部门。

分析了来自印度，尼日利亚，韩国，南非，法国，荷兰，美国，英国，丹麦和中国的各种案例研究-围绕创意企业家精神，收入模式，利润驱动因素，权利和新兴AI工具。为每个案例提供了问题，同时本章总结了巩固学习的内容。

本文以应用和技术为重点，为研究媒体管理的高级本科生和研究生提供核心阅读-或娱乐，媒体与技术之间的关系。在线资源包括逐章的PowerPoint幻灯片和教师手册，以及进一步的练习和案例研究。