100 Posters that Changed the World

Book Description

A collection of the world’s most memorable, provocative, best-selling and groundbreaking posters from Johannes Gutenberg to Barack Obama.

This collection charts the history of poster design, from the time when paper was first affordable in the 18th century, through developments in print technology, to the more subtle visual communication of the 21st century. Along the way, it showcases the most impactful designs of the last 300 years. It tells the story of how the artform took off in the late 19th century with the introduction of litho printing and the influence of Henri de Toulouse-Lautrec and Alphonse Mucha. There are posters for events, auctions, public meetings, political rallies, sports games, lectures, and theatrical performances. Some convey political messages, such as the iconic Keep Calm and Carry On poster produced at the dawn of the Second World War. Others advertise the latest must-see movies, including classic designs for ET and Jaws.

中文：

书名：100 Posters that Changed the World

从约翰尼斯·古滕贝格到巴拉克·奥巴马，世界上最令人难忘、最具挑衅性、最畅销和最具开创性的海报汇集在一起。

这个系列记录了海报设计的历史，从18世纪纸第一次被买得起的时候，到印刷技术的发展，再到21世纪更微妙的视觉交流。沿途，它展示了过去300年来最具影响力的设计。它讲述了19世纪末随着平版印刷术的引入以及亨利·德·图卢兹-劳特里克和阿尔方斯·穆查的影响，艺术形式是如何起飞的。有活动、拍卖、公共集会、政治集会、体育比赛、讲座和戏剧表演的海报。有些传达了政治信息，比如标志性的保持冷静，并延续了第二次世界大战黎明时制作的海报。其他人则为最新的必看电影做广告，包括经典的设计。外星人和下颚.