Uberland: How Algorithms Are Rewriting the Rules of Work

Silicon Valley technology is transforming the way we work, and Uber is leading the charge. An American startup that promised to deliver entrepreneurship for the masses through its technology, Uber instead built a new template for employment using algorithms and Internet platforms. Upending our understanding of work in the digital age, Uberland paints a future where any of us might be managed by a faceless boss.

The neutral language of technology masks the powerful influence algorithms have across the New Economy. Uberland chronicles the stories of drivers in more than twenty-five cities in the United States and Canada over four years, shedding light on their working conditions and providing a window into how they feel behind the wheel. The book also explores Uber’s outsized influence around the world: the billion-dollar company is now influencing everything from debates about sexual harassment and transportation regulations to racial equality campaigns and labor rights initiatives.

Based on award-winning technology ethnographer Alex Rosenblat’s firsthand experience of riding over 5,000 miles with Uber drivers, daily visits to online forums, and face-to-face discussions with senior Uber employees, Uberland goes beyond the headlines to reveal the complicated politics of popular technologies that are manipulating both workers and consumers.

硅谷的技术正在改变我们的工作方式，优步正在引领潮流。优步是一家美国初创公司，承诺通过其技术为大众提供创业精神，但它却利用算法和互联网平台构建了一个新的就业模板。颠覆了我们对数字时代工作的理解， 尤伯兰 描绘了一个我们中的任何人都可能被一位不知名的老板管理的未来。

科技的中立语言掩盖了算法在新经济中的强大影响力。 尤伯兰 编年史记录了四年来美国和加拿大超过25个城市的司机的故事，揭示了他们的工作条件，并提供了一个窗口，让人们了解他们驾驶的感受。这本书还探讨了优步在世界各地的巨大影响力：这家市值10亿美元的公司现在正在影响从性骚扰和交通法规的辩论到种族平等运动和劳工权利倡议的方方面面。

根据获奖的技术人种学家亚历克斯·罗森布拉特与优步司机骑行5000英里的第一手经验，每天访问在线论坛，以及与优步高级员工面对面讨论， 尤伯兰 超越了头条新闻，揭示了流行技术正在操纵工人和消费者的复杂政治。