The Master Switch : The Rise and Fall of Information Empires

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The Master Switch
: The Rise and Fall of Information Empires

作者:TimWu

出版社:Knopf

副标题:TheRiseandFallofInformationEmpires

出版年:2010-11-2

页数:384

定价:USD27.95

装帧:Hardcover

ISBN:9780307269935

内容简介
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In this age of an open Internet, it is easy to forget that every American information industry, beginning with the telephone, has eventually been taken captive by some ruthless monopoly or cartel. With all our media now traveling a single network, an unprecedented potential is building for centralized control over what Americans see and hear. Could history repeat itself with the next industrial consolidation? Could the Internet—the entire flow of American information—come to be ruled by one corporate leviathan in possession of “the master switch”? That is the big question of Tim Wu’s pathbreaking book.

As Wu’s sweeping history shows, each of the new media of the twentieth century—radio, telephone, television, and film—was born free and open. Each invited unrestricted use and enterprising experiment until some would-be mogul battled his way to total domination. Here are stories of an uncommon will to power, the power over information: Adolph Zukor, who took a technology once used as commonly as YouTube is today and made it the exclusive prerogative of a kingdom called Hollywood . . . NBC’s founder, David Sarnoff, who, to save his broadcast empire from disruptive visionaries, bullied one inventor (of electronic television) into alcoholic despair and another (this one of FM radio, and his boyhood friend) into suicide . . . And foremost, Theodore Vail, founder of the Bell System, the greatest information empire of all time, and a capitalist whose faith in Soviet-style central planning set the course of every information industry thereafter.

Explaining how invention begets industry and industry begets empire—a progress often blessed by government, typically with stifling consequences for free expression and technical innovation alike—Wu identifies a time-honored pattern in the maneuvers of today’s great information powers: Apple, Google, and an eerily resurgent AT&T. A battle royal looms for the Internet’s future, and with almost every aspect of our lives now dependent on that network, this is one war we dare not tune out.

Part industrial exposé, part meditation on what freedom requires in the information age, The Master Switch is a stirring illumination of a drama that has played out over decades in the shadows of our national life and now culminates with terrifying implications for our future.

作者简介
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Tim Wu, 中文名吴修铭,毕业于哈佛大学法学院,现为哥伦比亚法学院教授,同时是谷歌公司手机部门的负责人。2005年,他被《科学美国人》杂志评为50位科学和技术领袖之一。2007年,他当选为哈佛100位最具影响力毕业生之一。

吴修铭是位作风前卫的学者,参与过以荒诞著称的“火烧人艺术节”;他也坦承破解过iPhone。最为大家所知的是他提出了“网络中立”(Net Neutrality)理论。另外,他曾是帮助奥巴马选举的亚裔之一。

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非常喜欢的一本书。作者梳理了(美国)整个通讯业的历史,从电报,广播,电话,到电视,互联网。。。每一次新技术出现,人们都曾经对它寄予厚望——有的人觉得一个新的时代到来了,人类的未来将会更开放更美好,happily ever after; 但也总有人觉得糟之糕也,人类越来越不像样。。。以及各种不同玩家在里面的博弈,还有一个系统从新生期的开放总是仿佛无可避免走向封闭的过程。非常增加知识,引人思考,而作者…

讲述信息产业的迭代颠覆(和垄断)

精彩的产业历史!

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