Book Description
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.
Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You’ll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.
- Define value propositions and validate target users through provisional personas and customer discovery techniques
- Conduct methodical competitive research on direct and indirect competitors and create an analysis brief to decisively guide stakeholders
- Use storyboarding and rapid prototyping for designing experiments that focus on the value innovation and business model of your product
- Learn how to conduct user research online to get valuable insights quickly on any budget
- Test business ideas and validate marketing channels by running online advertising and landing page campaigns
中文：
书名：UX战略：设计创新数字解决方案的产品战略技术，第二版
用户体验(UX)战略位于用户体验设计和商业战略的交汇点，但到目前为止，还没有一个易于应用的框架来执行它。本实践指南介绍了轻量级产品策略工具和技术，以帮助您和您的团队设计出人们想要的创新数字解决方案。
作者Jaime Levy向UX/UI设计师、产品经理、企业家和有抱负的战略家展示了从简单到高级的方法，这些方法可以立即应用。您将从商业案例和历史背景中获得有价值的视角。这个第二版包括新的真实世界的例子，更新的技术，以及关于进行定性在线用户研究的一章。
- 通过临时人物角色和客户发现技术定义价值主张并验证目标用户
- 对直接和间接竞争对手进行有条不紊的竞争研究，并创建分析简报，以果断地指导利益相关者
- 使用故事板和快速原型来设计专注于产品的价值创新和商业模式的实验
- 了解如何在线进行用户研究，以便在任何预算下快速获得有价值的见解
- 通过运行在线广告和登录页面活动来测试业务想法并验证营销渠道
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