Commercializing Growth: Connecting Valuation with Management and Governance Methodologies

Book Description

Link commercial growth and value to management and governance. The guidance provided in this book helps you take the valuation of today―an arcane, statistical methodology―and bring it into the realm of modern management decision making.

There is a disconnect between corporate governance/management initiatives and commercial success. Sound management and governance will help you bridge that gap between classic corporate valuation disciplines and commercial success.

Project and corporate growth are both characterized by functional focus. For example, there might be a dedicated sales/marketing growth project. Metrics of success might be market share or number of units sold. In reality, growth is an overall organizational effort and must be measured by the increase in the corporate valuation. Interview data show that this is not the case and that the contributor’s efforts become misaligned in the excitement and focus of the individual campaign. This book shows you how overall valuation is the true measure of success of a growth effort. It is a lesson that applies from startup to the public liquidation of the entity.

What You Will Learn

• Allocate growth resources, including the decision process, internal governance, and empowering leadership
• Consider marketing and branding, such as competitive perspective, customer demographics, regulatory considerations, role of collaboration, and more
• Know the role of technology/IP, including the current state of application and the role of proprietary information
• Consider risk and downside, including company failure, loss of market share, and loss of key people/customers

Who This Book Is For

C-level management and above; corporate governance professionals; boards of directors; CEOs; venture and other investment organizations; business school academics, faculty, and students; and accounting, regulatory, and legal professionals

中文：

书名：Commercializing Growth: Connecting Valuation with Management and Governance Methodologies

将商业增长和价值与管理和治理联系起来。本书提供的指导可以帮助你评估今天的估值–一种神秘的统计方法–并将其带入现代管理决策领域。

公司治理/管理举措与商业成功之间存在脱节。健全的管理和治理将帮助您弥合传统企业估值规则和商业成功之间的差距。

项目和公司的成长都是以功能为中心的。例如，可能有一个专门的销售/营销增长项目。衡量成功的标准可能是市场份额或销量。事实上，增长是整个组织的努力，必须通过公司估值的增加来衡量。采访数据显示，情况并非如此，贡献者的努力在个人活动的兴奋和重点中变得不一致。这本书向你展示了整体估值是衡量一项增长努力成功与否的真正标准。这是一个教训，适用于从启动到实体的公开清算。

你将学到什么

• 分配增长资源，包括决策流程、内部治理和增强领导力
• 考虑营销和品牌，例如竞争视角、客户人口统计、监管方面的考虑、协作的角色等
• 了解技术/知识产权的作用，包括应用的当前状态和专有信息的作用
• 考虑风险和不利因素，包括公司失败、市场份额的丧失和关键人员/客户的流失

这本书是为谁写的

C级及以上管理层；公司治理专业人士；董事会；首席执行官；风险投资和其他投资组织；商学院学者、教师和学生；以及会计、监管和法律专业人士。