The Bloomsbury Handbook of Popular Music Video Analysis

Book Description

Music videos promote popular artists in cultural forms that circulate widely across social media networks. With the advent of YouTube in 2005 and the proliferation of handheld technologies and social networking sites, the music video has become available to millions worldwide, and continues to serve as a fertile platform for the debate of issues and themes in popular culture. This volume of essays serves as a foundational handbook for the study and interpretation of the popular music video, with the specific aim of examining the industry contexts, cultural concepts, and aesthetic materials that videos rely upon in order to be both intelligible and meaningful. Easily accessible to viewers in everyday life, music videos offer profound cultural interventions and negotiations while traversing a range of media forms. From a variety of unique perspectives, the contributors to this volume undertake discussions that open up new avenues for exploring the creative changes and developments in music video production. With chapters that address music video authorship, distribution, cultural representations, mediations, aesthetics, and discourses, this study signals a major initiative to provide a deeper understanding of the intersecting and interdisciplinary approaches that are invoked in the analysis of this popular and influential musical form.

中文：

书名：布鲁姆斯伯里流行音乐视频分析手册

音乐视频以文化形式宣传流行艺术家，这些形式在社交媒体网络上广泛传播。随着2005年YouTube的出现以及手持技术和社交网站的普及，全球数百万人都可以观看音乐视频，并继续成为讨论流行文化中的问题和主题的肥沃平台。这本散文集是研究和解释流行音乐视频的基础手册，其具体目的是考察视频所依赖的行业背景、文化概念和审美材料，以便既可理解又有意义。在日常生活中，观众很容易接触到音乐视频，它在穿越一系列媒体形式的同时，提供了深刻的文化干预和谈判。这本书的撰稿人从各种独特的角度展开讨论，为探索音乐视频制作中的创造性变化和发展开辟了新的途径。这项研究的章节涉及音乐视频的作者、发行、文化表现、调解、美学和话语，标志着一项重大倡议，即提供对这种流行和有影响力的音乐形式的分析中所采用的交叉和跨学科方法的更深层次的理解。